Searching For a Good Copywriter
If you'd like to make money online, you're going to have to have a website. If you desire that web site to bring in money, it should be written very well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are created equal. Some are extremely talented. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you will be able to tell them apart.
Does the writer have a web site of his or her own? Any copywriter that wishes to write web copy should have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your site? Take note of the copy used on this web site too. If you see many grammar and spelling errors, this is a terrible sign.
How favorably do you react as you read the copywriter's own text? This involves more than just finding errors in grammar and syntax. Do you have any kind of emotional reaction to the copy on the site? Does it make you like the the copywriter? Does the copy make you want to continue reading and discover more about him or her? Does the copy make you feel like you want to employ that copywriter right away? Does it make you want to run away? Does it make you furious? These are all very crucial reactions and they deserve your attention.
Carry out some background research on the copywriter. Try searching for reviews on forums and third-party sites. It's very likely that the only reviews you will find on the writer's site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews next page and feedback. Ask the writer to provide several references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples provided by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly unclear, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth hiring. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.